Monthly Archives

July 2016

3 Steps to a Successful Cannabis Product Launch, Part 2

Posted In: Part 2
This is Part 2 in a 3 Part Series, because there are basically 3 parts to a product launch. What must your launch content do in order to get your audience to buy? Also learn four power plays that increase cannabis product or service sales, and finally, the three most effective channels to get people to click and buy. In part 1, we discussed the “Discovery Phase”. There are three steps in all this. Discovery, Build-up and Sales. If you missed the first part, I definitely recommend you go to our blog (thecannabismarketing[...]

3 Steps to a Successful Cannabis Product Launch, Part 3

Posted In: Part 3
In the final part of the three part series, we are going to focus on Sales, our final step in a successful launch. We will review the nine power plays to help you successfully accomplish this third step as well as the one ingredient that must be included in any sales promotion. If you missed Parts 1 and 2, you are definitely going to want to go back and read those first. Part 1 was about the discover process and figuring out what it is that your audience is most likely to buy from you. Part 2 was about the build-up phase, su[...]

Is Facebook Still Cool and Does the Cannabis Industry Need It?

Posted In: Facebook
I’ve heard it over and over, “Facebook is basically dead and buried”. Is it true? Well, one thing is we know they are not cannabis friendly, so let’s dig into it a bit. Does Facebook need to be cool to be valuable to the cannabis industry? And if Facebook is no longer cool, how should that change the way the industry thinks about the channel? For Facebook, not being cool is uniquely different from not being useful. Although many people acknowledge that Facebook is no longer “cool,” they also said they still ro[...]

5 Old School Social Media Tactics That Are Not Effective For Cannabis Companies

Posted In: 5 Old School
There are few greater joys in a marketer’s life than experimenting with a new technique—and having it work like a charm. You feel like a cross between a scientist, an artist, and a magician, am I right? After doing a little celebrating, you officially add the tactic to your repertoire, update your dashboards, and then probably start searching for the next thing to try. And because you’re always looking forward, you might not notice that technique that worked so well when you first used it? Well, it’s become pretty[...]

SEO Website Marketing in Cannabis

Posted In: blog
As with all business sites, the website should be responsive and functional. When searching for a specific keyword, in seconds search engines will provide a user with so many options that if a website takes too long to load or functions poorly the web user will move right on to the next search result. Creating a website of this caliber requires a knowledgeable coder with an in depth understanding of marketing. Any coder can create a responsive site but it takes a website designer with an interest in internet marketing to kno[...]

Cannabis Social Media Marketing

Posted In: blog
Marketing a cannabis business on social media can sometimes be daunting. Success in social media marketing requires an intentional strategy with a specific target demographic in mind. Within this plan it is imperative to create valuable, intellectual content to distribute that will not only get liked but also inspire people to engage with the photos or blog posts. Engaging a client base is key in turning followers into sales and this can only happen with interesting content and an honest presence. However, when it comes to m[...]