January 2017

Direct traffic is supposedly when someone comes through to your website and they've typed in your website directly into their browser and have therefore come directly to your website. Direct traffic really is traffic where the analytics package has no idea where they have come from. That can be a number of different places and is growing, making it quite confusing. For instance, we started doing some display advertising for an ancillary service in the industry and saw lots of increased traffic from that. We noticed there w[...]

In the big picture, everyone who calls our office wants the same thing: to grow their cannabis company or venture. More times than not, this call is from a Solopreneur. So, I thought I’d write a few quick words about this.   3 steps are pretty clear in the quest to grow your cannabis venture… Be aware of what's around you. Get all the relevant information into one place where you can evaluate what you can actually do. Then conduct an experiment and be ready to fail.   If you are a one or two person s[...]

Content marketing is how we think about marketing. Back in the day it was hit them over the head over and over until they buy from you. It's different today. The cannabis industry is new and it's getting smarter. Content has to have value, period. It has to provide engaging and entertaining information, which is totally different than the hit them over the head strategy. Think of it like this: a fish is not aware of the water. This is how content must be... like air. You just have to be there, surrounding who wants to engag[...]