Monthly Archives

June 2017

How Cannabis Entrepreneurs Can Add a Link to Instagram Stories

Posted In: blog
Do you want to drive more Instagram traffic to your cannabis website? Wondering how to create swipeable Instagram Stories links?   Who Has Access to Adding Links in Instagram Stories? Like many marketing features on Instagram, clickable links in stories were rolled out first to verified accounts. In May 2017, however, Instagram began quietly expanding this feature to more marketers on the platform. Clickable stories links are now also available to business profiles (not personal profiles) that have over 10,000 f[...]

3 Reasons Cannabis Businesses Do Not Get an Adequate SEO Budget

Posted In: blog
I have heard cannabis marketers say that Search Engine Optimization is “free” traffic. I want to help set the record straight by letting you know that SEO is not “free.” Budgets are still needed to write content and have a SEO consultant work on a website. There have been multiple times in my career that I needed to create a compelling argument for more budget for an SEO campaign. These types of recommendations are often challenged, yet thousands of dollars for PPC can be spent without blinking an eye. Some cannab[...]