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July 2017

Why Cannabis Companies Must Refocus Their Message on Problems Not Solutions

Posted In: blog | latest
I thought I’d put out an article on this as I see it quite a bit of these shenanigans in the cannabis industry. Step one – Refocus your message Matching your message to your ideal client is pretty much everything when it comes to cannabis marketing these days. Think about it – you’ve got about five seconds to get and keep someone’s attention and you can’t waste that precious time with a message that doesn’t connect. A message that connects is one that clearly talks about what your ideal customer wants more tha[...]