Monthly Archives

September 2017

Facebook Ads Algorithm Explained for Cannabis Companies, Part II

Posted In: Uncategorized
All right, so let’s say you’re doing a Michigan Method or some similar style, you have a ton of ad-sets targeting the same people and they’re all on low budgets. We know that the learning accrues at the ad-set level, like that’s where all of this is happening. If you have 50 ad-sets and you’re getting 50 conversions a day from those ad-sets, that means every single one of those things has only seen one conversion, one positive and a bunch zeros. You can imagine how am I supposed to derive a pattern, or like a predi[...]

TCML CBE Ancillary 150

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The Cannabis Marketing Lab has been recognized by Cannabis Business Executive as one of the top 150 cannabis ancillary businesses for 2017, achieving best-in-class honors for the Advertising, Marketing and PR category and ranking number 130 overall. TCML was the first cannabis-specific branding firm in existence, and the company now joins The CBE Ancillary Business 150 along with prominent industry players like Weedmaps, Leafly and High Times. “It is an honor to be named among this list of great companies that are making[...]

2017 CBE Ancillary Business 150

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We began the process of evaluating companies for The 2017 CBE Ancillary Business 150 back in May, using CBE Week to get the message out to its 30,000 plus subscribers that included a brief survey tracking company revenue performance for the last three years, as well as other proprietary information. CBE then pursued companies that we thought should be included in this year’s list by speaking with companies directly that exhibit at industry trade shows throughout the summer, and then with yours truly, reaching out direct[...]

Facebook Ads Algorithm Explained for Cannabis Companies, Part I

Posted In: Uncategorized
Let me answer this first: yes, there are ways to get Facebook ads approved for your cannabis company… you just must be creative. I’m going to talk a bit about machine learning. We hear all the time about how smart the Facebook algorithm is. I think just kicking it off, I’m going to explain exactly what that means, and how it kind of applies to the algorithm, and how that affects us as cannabis business owners and marketers. When we are talking about machine learning or the “algorithm,” we’re talking about how do[...]

Google Analytics for the Cannabis Industry

Posted In: Uncategorized
We’ve got a really sexy topic. We’re going to talk about google analytics. Now, I know people in the cannabis industry don’t get too excited about analytics and data, but the fact of the matter is businesses that track their data, that use the data to get better succeed, and those that don’t get lucky, I suppose, occasionally. I think it’s something in the 85 to 90% of mainstream website owners have Google Analytics installed, and in order to do that we’ve all gone to the same place, which is on[...]

9 Blogging Tools That Will Make Your Cannabis Marketing Job Easier

Posted In: blog | latest
Managing a cannabis blog is a tough task, especially if it’s a multi-author outlet. It involves a lot of editing, relationship building, and task management. You don’t need to be an expert in everything, but you do need to keep a lot of things in check – search engine optimization, content interlinking, article performance in search and social media, and overall content marketing impact on the brand awareness. The following tools will help you to do more, know more, and understand more to boost your blog performan[...]