Monthly Archives

December 2017

Program Direction for Ark-La-Tex Cannabis Business Expo a Huge Success

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Prominent entrepreneur and activist brings experts in tech, business and science to present at Arkansas’ Largest Tradeshow   PISMO BEACH, CA and LITTLE ROCK, AR. – DECEMBER 15, 2017 -  Attendees of the December 2017 Ark-La-Tex Cannabis Business Expo in Little Rock were treated to an extensive schedule of speakers and panel discussions, curated by Program Director Celeste Miranda. As CEO of The Cannabis Marketing Lab and a notable cannabis industry activist, Celeste Miranda has an unparalleled knowledge of the indu[...]

iaso Adds Cannabis Marketing Star Power to Leadership Team

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Cannabis marketing pioneer Celeste Miranda joins medical cannabis technology company as interim CMO as it prepares for major marketing push SAN JUAN, Puerto Rico and LOS ANGELES – December 14, 2017 /Canna Newswire/ – iaso™ (www.iasocorp.com), a medical cannabis technology company, today announced that Celeste Miranda has joined its leadership team as interim Chief Marketing Officer.  Miranda, known throughout the cannabis market as the founder and CEO of the first and biggest cannabis-focused marketing agency[...]

How to Sell to the Cannabis Community via Instagram

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People don’t buy what you do, they buy why you do it. Instagram’s powerful storytelling components give you the ability to make customers loyal before a purchase has been made. If you can tell a powerful story in fewer than 87 characters (the caption limit), along with a photo that matches and elevates the storytelling component, you’ll win at Instagram in this fast growing cannabis industry.   How to Get Seen on Instagram It’s no secret that people are seeing the effects of the Instagram algorithm on their v[...]

How to Get Leads and Customers at Cannabis Events

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We all know the cannabis industry is flooded with events and on this week’s eve of the larges, MJBizCon, I thought this article would be timely. How to Grow Your Leads and Customers at Events Why Consider Events to Prospect? Cannabis events are a great way to meet people and develop long-term relationships,  events are also a great way to increase awareness of your business. Our secret missions are to find opportunities, which is why so many people go to things. It’s also about speeding up the KLT (know, like, and t[...]