Monthly Archives

February 2018

5 Ways to Add Personality to Your Cannabis Brand

Posted In: Uncategorized
We’re learning more each day about the power of human connection within this new cannabis industry. People are far more likely to trust a cannabis business that has a personality behind it. While businesses may have been able to get away with only sharing their products in the past, I think consumers are getting better at spotting and blocking promotions, paid ads, and sales pitches. It simply isn’t enough to only share your work anymore, you need a brand personality! One of the biggest things I’ve seen this year is a[...]