What is influencer marketing? Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands. This doesn’t mean you need to be able to afford to pay Lil Wayne to promote your concentrate line. In fact, many of the most successful influencer marketers are not extremely famous. Finding influencers isn’t about finding the most famous person. Instead, it’s about finding a person your audience trusts and leveraging that influence to[...]