Monthly Archives

June 2018

Cannabis + Influencer Marketing is it a Fit?

Posted In: blog
What is influencer marketing? Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands. This doesn’t mean you need to be able to afford to pay Lil Wayne to promote your concentrate line. In fact, many of the most successful influencer marketers are not extremely famous. Finding influencers isn’t about finding the most famous person. Instead, it’s about finding a person your audience trusts and leveraging that influence to[...]

How To Name A Cannabis Company

Posted In: Uncategorized
Believe it or not, I get this question a lot. The cannabis industry is getting more and more crowded, therefore, naming your product is super critical. Will people buy your product based on its name? Probably not. But can a bad product name turn your prospects off? Yep. And can a good product name contribute to the branding and messaging you’re trying to get across? Absolutely. For the purposes of this article, when I refer to how to name a product I’m referring to either a product or service. So even if you aren[...]