Monthly Archives

October 2018

Some Graphic Design Tips for Non-Designers in the Cannabis Industry

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Given the power of visual content (it’s more memorable and more engaging than text-based content), many cannabis marketers have turned to DIY graphic design software or contracted with graphic artists. With more traditionally text-focused people entering the world of visuals, it’s time for a brief refresher on the essential principles of design. It’s time for a reminder that the strategic use of typography, color, and white space can drastically improve the efficacy and aesthetics of visual content, even for canna[...]

How to Market CBD Products in the Sea of Uncertainty

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There is a lot going on with the CDPH, FDA and anyone else who can burst a bubble about CBD. These “regulations” (term used very lightly) must be necessarily met in order to function properly as well as legally. What are these regulations and how can a CBD vendor become compliant? What is FDA and how does it function? It is a body that regulates food and drug administration. It keeps a check on the nutrient values of food as well as the beneficial effects and the adverse effects of a particular food or drug o[...]

The Ultimate Guide to Marketing Your CBD Start Up Without a Big Budget

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Let’s face it, as much as we all wish it was so, starting out really isn’t as easy as becoming an overnight sensation, especially with such a new industry. That simply doesn’t happen. When it comes to getting your name out there, startup marketing is a huge deal. But what can you do when you just don’t have the budget for a big marketing campaign? Let’s go over a few things that can get your CBD marketing moving in the right direction, without having to spend much besides sweat equity. Build a Network With Onl[...]