Monthly Archives

November 2018

How to Conduct Competitor Research that’s Actually Useful in the Cannabis Industry

Posted In: Uncategorized
When was the last time you thought about your competitors? When you enter the keywords ‘competitor research’ into Google — you’ll be bombarded with SWOT analysis templates, feature grid matrixes, and other genuinely unhelpful methods. Think about the SWOT analysis: how can you tell what the true weaknesses are that your competitors face? It’s extremely difficult and almost impossible to know the in’s and out’s of their strategy. Furthermore, traditional competitor research is challenging to turn into som[...]