June 12, 2018

Cannabis + Influencer Marketing is it a Fit?

What is influencer marketing? Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands. This […]
June 5, 2018

How To Name A Cannabis Company

Believe it or not, I get this question a lot. The cannabis industry is getting more and more crowded, therefore, naming your product is super critical. Will […]
May 4, 2018

What Makes Your Cannabis Company Different? Chances are You Might Stammer or Need to Collect Your Thoughts Before You Answer This…

Which is EXACTLY why I wrote this article. That’s right, this topic is super important to me (and your business!) I cannot wait to give you […]
April 30, 2018

Keywords for Cannabis Companies, Part III

Well, I have to end this series with this article. That’s hard to do. Unfortunately, I’m going to skip things like finding searcher intent from keyword […]
March 26, 2018

SEO… Keyword Strategies for Cannabis Companies (part 2)

Well, I’m a week late on Part 2, but here it is. I’m excited to continue on this keyword journey with you… Creating a keyword spreadsheet […]
March 12, 2018

SEO… Keyword Strategies for Cannabis Companies (part 1)

Welcome to keyword strategy in depth with probably about 3 parts, this being part one. Keyword research is the fundamental building block, for all cannabis business’ […]
February 19, 2018

5 Ways to Add Personality to Your Cannabis Brand

We’re learning more each day about the power of human connection within this new cannabis industry. People are far more likely to trust a cannabis business […]
January 17, 2018

Facebook’s New Algorithm Will Affect Its Remaining Cannabis Companies

Last week, Mark Zuckerberg announced a major overhaul of Facebook’s News Feed algorithm that would prioritize “meaningful social interactions” over “relevant content”. The social media platform […]
December 15, 2017

Program Direction for Ark-La-Tex Cannabis Business Expo a Huge Success

Prominent entrepreneur and activist brings experts in tech, business and science to present at Arkansas’ Largest Tradeshow   PISMO BEACH, CA and LITTLE ROCK, AR. – DECEMBER 15, […]
December 15, 2017

iaso Adds Cannabis Marketing Star Power to Leadership Team

Cannabis marketing pioneer Celeste Miranda joins medical cannabis technology company as interim CMO as it prepares for major marketing push SAN JUAN, Puerto Rico and LOS […]
December 4, 2017

How to Sell to the Cannabis Community via Instagram

People don’t buy what you do, they buy why you do it. Instagram’s powerful storytelling components give you the ability to make customers loyal before a […]
December 2, 2017

How to Get Leads and Customers at Cannabis Events

We all know the cannabis industry is flooded with events and on this week’s eve of the larges, MJBizCon, I thought this article would be timely. […]
November 6, 2017

Solving SEO Issues for the Cannabis Industry

Search engine optimization is such an important part of cannabis marketing and important part of growing your cannabis business today that you better at least know […]
October 24, 2017

Celeste Miranda to Lead the Programming for Imperious Ark-La-Tex Cannabis Business Expo

TYLER, TEXAS – OCTOBER 17, 2017 – Cannabis marketing guru Celeste Miranda has been named Program Director for the Ark-La-Tex Cannabis Business Expo at the Statehouse […]
October 16, 2017

Some Things I’ve Learned in Cannabis Marketing

With cannabis marketing, I like having a very clear goal. It’s challenging. I think your goal should have some time frame and it should be kind […]
September 29, 2017

Facebook Ads Algorithm Explained for Cannabis Companies, Part II

All right, so let’s say you’re doing a Michigan Method or some similar style, you have a ton of ad-sets targeting the same people and they’re […]
September 18, 2017

TCML CBE Ancillary 150

The Cannabis Marketing Lab has been recognized by Cannabis Business Executive as one of the top 150 cannabis ancillary businesses for 2017, achieving best-in-class honors for […]
September 18, 2017

2017 CBE Ancillary Business 150

We began the process of evaluating companies for The 2017 CBE Ancillary Business 150 back in May, using CBE Week to get the message out to its 30,000 […]
September 18, 2017

Facebook Ads Algorithm Explained for Cannabis Companies, Part I

Let me answer this first: yes, there are ways to get Facebook ads approved for your cannabis company… you just must be creative. I’m going to […]
September 11, 2017

Google Analytics for the Cannabis Industry

We’ve got a really sexy topic. We’re going to talk about google analytics. Now, I know people in the cannabis industry don’t get too excited about […]
September 5, 2017

9 Blogging Tools That Will Make Your Cannabis Marketing Job Easier

Managing a cannabis blog is a tough task, especially if it’s a multi-author outlet. It involves a lot of editing, relationship building, and task management. You don’t need […]
August 27, 2017

How to Create Amazing Content for the Cannabis Industry

I think we are all writers in this world, especially a social media content driven world, but more than that, I think that there’s a lot […]
August 21, 2017

MC4MS Names New Executive Director

FOR IMMEDIATE RELEASE Medical Cannabis for Multiple Sclerosis Phone: 805.744.2424 Email: info@mc4ms.org  MC4MS (Medical Cannabis for Multiple Sclerosis) Names New Executive Director Daron Cooper has joined MC4MS […]
July 10, 2017

Why Cannabis Companies Must Refocus Their Message on Problems Not Solutions

I thought I’d put out an article on this as I see it quite a bit of these shenanigans in the cannabis industry. Step one – […]
June 26, 2017

How Cannabis Entrepreneurs Can Add a Link to Instagram Stories

Do you want to drive more Instagram traffic to your cannabis website? Wondering how to create swipeable Instagram Stories links?   Who Has Access to Adding […]
June 19, 2017

3 Reasons Cannabis Businesses Do Not Get an Adequate SEO Budget

I have heard cannabis marketers say that Search Engine Optimization is “free” traffic. I want to help set the record straight by letting you know that SEO is […]
May 22, 2017

5 Simple SEO Copywriting Tips For Small Businesses in the Cannabis Space

Unfortunately for small cannabis business owners, many do not have the huge budget to promote their product or service like a large company or one of […]
May 16, 2017

Content Cannabis

Content Marketing that Sells in the Cannabis Industry There are plenty of self-proclaimed content marketing experts around these days. The only thing these experts have ever […]
May 1, 2017

A Crash Course in Copyright (as it relates to marketing) for Cannabis Entrepreneurs… Part III of the Series (the final).

Here is Part III of A Crash Course in Copyright (as it relates to marketing) for Cannabis Entrepreneurs. Again, my disclaimer: I’m not an attorney. This […]
April 17, 2017

A Crash Course in Copyright (as it relates to marketing) for Cannabis Entrepreneurs… Part II of the Series.

Here is Part II of A Crash Course in Copyright (as it relates to marketing) for Cannabis Entrepreneurs. Again, my disclaimer: I’m not an attorney. This […]
April 4, 2017

A Crash Course in Copyright (as it relates to marketing) for Cannabis Entrepreneurs

I am not an attorney. Even if I were, this would not constitute legal advice. I am reasonably sure, and have gone and checked myself to […]
March 6, 2017

Mobile Local Marketing: Reaching the Cannabis Mobile Customer

Do you have a local cannabis business? Want an effective way to market to people who are near you? Read on…   The Importance of Mobile […]
February 28, 2017

A Simple Research Technique for Cannabis Businesses

If you’re an SEO company or someone who is just really good at SEO, I want to save you some time and let you know you […]
February 15, 2017

How to Cultivate Loyal Facebook Fans for your Cannabis Business

Without a community, all you have is a space on the Internet. The days are no longer when you do a post to a blog and […]
January 30, 2017

Rise and Growth of Direct Traffic on Your Cannabis Site

Direct traffic is supposedly when someone comes through to your website and they’ve typed in your website directly into their browser and have therefore come directly […]
January 17, 2017

How a Cannabis Solopreneur Can Grow Their Company

In the big picture, everyone who calls our office wants the same thing: to grow their cannabis company or venture. More times than not, this call […]
January 10, 2017

How to Master Content Marketing in the Cannabis Industry

Content marketing is how we think about marketing. Back in the day it was hit them over the head over and over until they buy from […]
December 12, 2016

How to Successfully Scale Your Cannabis Business

What constrains you from scaling? It works to grow your cannabis business by working longer harder, it does, but it creates a capsule, a ceiling on […]
December 2, 2016

Celeste Miranda and The Cannabis Marketing Lab

By Maryann Lavelle Celeste Miranda is no newcomer to the marketing industry. About 12 years ago she founded a traditional marketing company, Miranda Marketing Lab, in […]
November 29, 2016

How to Pull Off a B2B Rebrand of your Cannabis Company While Growing Sales

Launching a new brand is much different than developing a brand—one is strategic and one is tactical. You have to make sure you have a brand […]
November 9, 2016

How to Master Content Marketing For …

Content marketing is how we think about marketing. Back in the day it was hit them over the head over and over until they buy from […]
October 6, 2016

CannaCentric Social Apps A Must for Entrepreneurs

With recreational cannabis there are so many advancements outside of smokeable and ingestible product companies entering the sector. Social media apps that are angled to cannabis […]
October 6, 2016

How To Do It Yourself in Cannabis Entrepreneurship

The best way to learn how to do something is ask someone who is already successful at it, that is what we’re hoping to do with […]
September 27, 2016

Cannabis SEO………It’s Really Not BS……It

I receive several calls a week from entrepreneurs in the cannabis industry looking for a proposal for marketing services. I can’t tell you how often, once […]
September 14, 2016


The Cannabis Marketing Lab has added Nick Owen as Vice President of Business Development in the state of Colorado. Mr. Owen brings over a decade of […]
September 9, 2016

The 2016 CBE 50 Most Important Women in the Cannabis….

When CBE presented its first ranking of the 2014 Most Influential Women in Cannabis 18 months ago—our headline read “Better Start for the Glass Ceiling in […]
September 7, 2016

How to Make Your Cannabis Product Videos Rank in Search

We are creating videos all over the place. How can they benefit you most? How you would present a video on Facebook is different than how […]
August 30, 2016

How Rescheduling Could Have Changed Cannabis Marketing

The DEA schedules substances, chemicals and drugs into 5 classified categories. BetweenSchedule 1 to 5 the level of potential for abuse gets more likely as the […]
August 30, 2016

Local SEO Tips for Small Cannabis Business Owners

It all started with the maps listings in results. That was a game changer back in the day. So many businesses didn’t “deserve” to be there, […]
August 30, 2016

The Difference Between Recreational & Medical

Cannabis is becoming a mainstream topic and for that reason the recreational market is picking up steam in various states across the US. The most early […]
August 30, 2016

3 Steps to a Successful Cannabis Product Launch, Part I

This is Part I in a 3 Part Series, because there are basically 3 parts to a product launch. So, let’s start by answering the question […]
August 30, 2016

Branding for the Casual Cannabis Consumer

The expansion into recreational status has gifted the cannabis industry with a new B2C marketing target: the casual and occasional consumer. This target market is overlooked […]
August 30, 2016

How to Qualify More Leads at a Cannabis Trade Show

The money that I’m seeing people spend to go to exhibit at and attend the overwhelming number of trade shows in the cannabis industry is amazing. […]
August 30, 2016

5 Tools to Improve Website Performance in Cannabis Websites

You have a website, now what? Well, “just ok” can get better and better can be the best. Here’s some help… Checkdog.com This is a website […]
August 30, 2016

5 Digital Marketing Time-Saving Tools and Tips for Cannabis Entrepreneurs

Number one alone is worth reading this article… Unroll.me This service connects to your email. It will analyze your email account, go through it all and […]
August 30, 2016

Why Cannabis Businesses Must Increase Their Negative Reviews

Does the cannabis space have more haters today than we used to? Well, we don’t necessarily have more haters today but if you look at the […]
August 30, 2016

How to SEO Videos for Cannabis-Related Products and Services

You can convert more sales through video. Yep, it’s proven. Cannabis products highlighted in online videos resulted in up to 35% more conversions on product sales. […]
August 30, 2016

What is Programmatic Advertising and Do Cannabis Entrepreneurs Need

Programmatic Advertising is the king of 3 letter acronyms. First, CPM, that means cost per thousand views. I know, you would think million, but no… “mil” […]
August 30, 2016

A Few LinkedIn Hacks for Cannabis Entrepreneurs

Yes, there is an amazing cannabis related planet on LinkedIn. With that said, LinkedIn isn’t Google. Google has gotten so good at search you can literally […]
August 30, 2016

How Cannabis Businesses Can Stand Out on Instagram

Social media can be challenging for entrepreneurs in the cannabis space. The newer platforms are even a bigger challenge, like Snap Chat or Instagram. Instagram has […]
August 30, 2016

Stepping Up Your Cold-Email Game for Cannabis Entrepreneurs

There are many lead generation tools out there, but the whole thing can become quite dicey for cannabis entrepreneurs. With our space being so new, trusted […]
August 30, 2016

Quick Guide to Effective Outreach for Cannabis Entrepreneurs

Any successful social media program will have an “outreach plan”. What’s that you ask? Well, read on… What we are really talking about is a form […]
August 30, 2016

Popular Questions from Cannabis Entrepreneurs

As one of the most active marketing firms in the cannabis space, many questions are often submitted through our website and social media. We see many […]
August 30, 2016

Lessons I Hear Cannabis Start Ups Learning

This industry is so new. It literally seems like it changes multiples times a day. We work with lots of industry start ups and the lessons […]
August 30, 2016

Cannabis Entrepreneurs Are Skipping Guerilla Tactics… Wrong Move

Throughout the course of a day I take many calls from cannabis entrepreneurs who are looking for help with launching a product or taking their product […]
August 30, 2016

Cannabis Business Growth Hacking

Content that lasts for years is a combination of social media and SEO working together. As a professional in your field, you create a piece of […]
August 30, 2016

Controversial Content Marketing Techniques for Cannabis Entrepreneurs

I’m going to give you some great tools, here, but a word of caution to my cannabis entrepreneurs, use them in a responsible manner. 😉 Cannabis […]
August 30, 2016

Hacks on How Cannabis Entrepreneurs Can Improve Their Facebook Organic Reach

Increasingly just because you have likes on your Facebook page does not mean that anyone is going to see your content. Two factors come into play. […]
August 30, 2016

How to Find Your Breakthrough Idea & Brand YOU in the Cannabis Industry

These days it’s harder than ever to break through, especially in an industry whose bandwagon is quickly filling up like the SF cable car. There is […]
August 30, 2016

Your Strategy is Your Story

We are telling stories all the time. Humans actually think in narrative. That’s how we process the world around us. In the entrepreneurship space, storytelling is […]
August 30, 2016

Planet Hashtag

Seriously this hashtag thing is a whole different world. In fact, Word just underlined it as not even being a word. Crazy. Catch up, Microsoft, catch […]
August 30, 2016

Why Did You Hire Me?

I’ve been known for writing articles that are hard core raw, that are the highest truth both for and against my industry. Regardless, of the stance, […]
August 1, 2016

Survive a Shift From Medical to Recreational Cannabis

Multiple states in the US have successfully legalized recreational cannabis and seen countless benefits, the most publicized of which is the epic tax revenue that the […]
August 1, 2016

How to Prepare for Recreational Cannabis

Many states including California and Arizona are sure to be looking at recreational cannabis on their 2016 ballots. These states are currently operating under medical laws […]
August 1, 2016

Cannabis & Social Media

With a built in culture and community one would think that social media marketing and cannabis are made for each other, after all community outreach is […]
July 21, 2016

3 Steps to a Successful Cannabis Product Launch, Part 2

This is Part 2 in a 3 Part Series, because there are basically 3 parts to a product launch. What must your launch content do in […]
July 21, 2016

3 Steps to a Successful Cannabis Product Launch, Part 3

In the final part of the three part series, we are going to focus on Sales, our final step in a successful launch. We will review […]
July 21, 2016

Is Facebook Still Cool and Does the Cannabis Industry Need It?

I’ve heard it over and over, “Facebook is basically dead and buried”. Is it true? Well, one thing is we know they are not cannabis friendly, […]
July 21, 2016

5 Old School Social Media Tactics That Are Not Effective For Cannabis Companies

There are few greater joys in a marketer’s life than experimenting with a new technique—and having it work like a charm. You feel like a cross […]
July 4, 2016

SEO Website Marketing in Cannabis

As with all business sites, the website should be responsive and functional. When searching for a specific keyword, in seconds search engines will provide a user […]
July 4, 2016

Cannabis Social Media Marketing

Marketing a cannabis business on social media can sometimes be daunting. Success in social media marketing requires an intentional strategy with a specific target demographic in […]
June 29, 2016

Bringing Cannabis to Mars

“You are a story teller,” I was once told that. I love to reminisce. The past feels like it is living in me. My last paper […]
June 28, 2016


The Cannabis Marketing Lab is stepping up its efforts to provide premium digital marketing services to east coast cannabis companies. The company announced that former Chief […]
June 21, 2016

How to launch a Canna Business

Any entrepreneur that is looking for a valuable but low cost investment to make in 2016 has probably investigated the opportunities within the blossoming cannabis industry. […]
June 2, 2016

Benefits of Switching to LED Grow Lights

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May 27, 2016

How To Get the Most from LED Indoor Grow Lights

May 24, 2016

Grow Better Cannabis With LED Lights

Recent advances in light-emitting diode or LED technology have caught the attention of leading cannabis cultivators.  The lights create energy savings while producing better cannabis, making […]
May 11, 2016

Celeste Miranda to speak at culinary and cannabis

Celeste Miranda to speak at culinary and cannabis SAN LUIS OBISPO, CA – HUNTINGTON BEACH, CA | MAY 11, 2016 – The Cannabis Marketing Lab’s Founder […]
May 9, 2016

Celeste Miranda to Present at the Tacoma Imperious Cannabis Business Expo

SAN LUIS OBISPO, CA – TACOMA, WA | MAY 9, 2016 – Celeste Miranda has been added to the list of speakers at the Imperious Cannabis […]
April 23, 2016

Celeste Miranda Named Advisor for the Cannabis Cultural Association

SAN LUIS OBISPO, CA, APRIL 25, 2016 – Celeste Miranda of The Cannabis Marketing Lab will join the Cannabis Cultural Association’s advisory board. Celeste will help […]
March 22, 2016

The Cannabis Marketing Lab Announces TCML-NP Grant Program for Non-Profits

SAN LUIS OBISPO, CA – MARCH 22, 2016 – The Cannabis Marketing Lab is giving back to the Mary Jane community with the introduction of its […]
November 1, 2015

Marijuana Attorneys and Celeste Miranda of The Cannabis Marketing Lab Join Forces to Create Cannabusinessattorneys.com

WEST PALM BEACH, FL – DENVER, CO – SAN LUIS OBISPO, CA, SEPTEMBER 10, 2015 – Cannabusinessattorneys.com, the much anticipated legal cannabis platform, recently announced their […]
September 29, 2015

The Cannabis Marketing Lab Radio Show to be Syndicated on WeedLife and it’s Affiliates

DENVER, CO – SAN LUIS OBISPO, CA, AUGUST 24, 2015 – The Cannabis Marketing Lab Radio Show will now be syndicated on WeedLife, the social network […]
August 14, 2015

How to do a Successful Product Launch in the Cannabis Industry

Lately I’ve encountered several cannabis entrepreneurs with product launches who have told me they built this and create that, etc., and only NOW they are ready […]
August 4, 2015

The Cannabis Marketing Lab Becomes an International Cannabis Marketing Firm

SAN LUIS OBISPO – AUGUST 4, 2015 – The Cannabis Marketing Lab announced today that they have reached International status by partnering with Hemp Foods Australia. […]
June 30, 2015

Build It and They Will Come… or Not.

by Celeste Miranda Wham! Bam! Thank you, Ma’am! Seriously… it is amazing in this industry when I hear people say “I just need a website” or […]
June 19, 2015

The Cannabis Marketing Lab to Debut Magazine on Apple’s Newsstand, Android Devices and Kindle Fire

The Cannabis Marketing Lab Magazine speaks to the cannabis Entrepreneurs SAN LUIS OBISPO – JUNE 4, 2015 – The first digital cannabis industry marketing magazine will […]
June 18, 2015

Cannabis Attorney David Kotler Joins the Advisory Board of The Cannabis Marketing Lab

SAN LUIS OBISPO, CALIFORNIA – JUNE 18, 2015 – The Cannabis Marketing Lab is pleased to announce that Attorney David Kotler has joined our advisory board. […]
June 3, 2015

The Cannabis Marketing Lab’s Celeste Miranda to Speak at Dispensary Next 2015

MASTERING THE WEB: DIGITAL STRATEGY FOR DISPENSARIES SAN LUIS OBISPO – JUNE 2, 2015 – The Cannabis Marketing Lab’s Celeste Miranda will discuss digital marketing strategies […]
June 2, 2015

Mobile Marketing in the Marijuana Industry

Mobile Marketing in the Cannabis industry is an interesting prospect. As most who have focused their marketing efforts to the online sphere can tell you, there […]