2019 Marketing

Posted In: Uncategorized
Too many cannabis businesses silo their marketing efforts. They have plans for SEO and/or email marketing or social media, but rarely connect them all. Your marketing should not be in silos. You need a holistic, integrated marketing plan that includes several components. The point of marketing is to: build brand awareness explain & inform a[...]

How to Conduct Competitor Research that’s Actually Useful in the Cannabis Industry

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When was the last time you thought about your competitors? When you enter the keywords ‘competitor research’ into Google — you’ll be bombarded with SWOT analysis templates, feature grid matrixes, and other genuinely unhelpful methods. Think about the SWOT analysis: how can you tell what the true weaknesses are that your competitors face? It’[...]

Some Graphic Design Tips for Non-Designers in the Cannabis Industry

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Given the power of visual content (it’s more memorable and more engaging than text-based content), many cannabis marketers have turned to DIY graphic design software or contracted with graphic artists. With more traditionally text-focused people entering the world of visuals, it’s time for a brief refresher on the essential principles of design. It[...]

The Ultimate Guide to Marketing Your CBD Start Up Without a Big Budget

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Let’s face it, as much as we all wish it was so, starting out really isn’t as easy as becoming an overnight sensation, especially with such a new industry. That simply doesn’t happen. When it comes to getting your name out there, startup marketing is a huge deal. But what can you do when you just don’t have the budget for a big marketing campaign?[...]

Cannabis + Influencer Marketing is it a Fit?

Posted In: blog
What is influencer marketing? Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands. This doesn’t mean you need to be able to afford to pay Lil Wayne to promote your concentrate line. In fact, many of the most successful influencer marketers are not extremel[...]

How To Name A Cannabis Company

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Believe it or not, I get this question a lot. The cannabis industry is getting more and more crowded, therefore, naming your product is super critical. Will people buy your product based on its name? Probably not. But can a bad product name turn your prospects off? Yep. And can a good product name contribute to the branding and messaging you’re tryin[...]

What Makes Your Cannabis Company Different? Chances are You Might Stammer or Need to Collect Your Thoughts Before You Answer This…

Posted In: Uncategorized
Which is EXACTLY why I wrote this article. That’s right, this topic is super important to me (and your business!) I cannot wait to give you my top tips to ensure that your cannabis brand is heard, seen and successful. FIND YOUR THING: Recently I passed a cafe that had the sign “Best Chai in the World” and I was like whoa, the BEST? Now I wanted i[...]

Keywords for Cannabis Companies, Part III

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Well, I have to end this series with this article. That’s hard to do. Unfortunately, I’m going to skip things like finding searcher intent from keyword searches, adding three dimensional keyword data, and more. Maybe I’ll have to do a bonus round to these three to at least cover applying keywords to your website and how to measure all this at the end o[...]