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Cannabis + Influencer Marketing is it a Fit?

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What is influencer marketing? Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands. This doesn’t mean you need to be able to afford to pay Lil Wayne to promote your concentrate line. In fact, many of the most successful influencer marketers are not extremely famous. Finding influencers isn’t about finding the most famous person. Instead, it’s about finding a person your audience trusts and leveraging that influence to[...]

9 Blogging Tools That Will Make Your Cannabis Marketing Job Easier

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Managing a cannabis blog is a tough task, especially if it’s a multi-author outlet. It involves a lot of editing, relationship building, and task management. You don’t need to be an expert in everything, but you do need to keep a lot of things in check – search engine optimization, content interlinking, article performance in search and social media, and overall content marketing impact on the brand awareness. The following tools will help you to do more, know more, and understand more to boost your blog performan[...]

How to Create Amazing Content for the Cannabis Industry

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I think we are all writers in this world, especially a social media content driven world, but more than that, I think that there’s a lot of fun that can come with cannabis content writing. You can certainly learn a lot about yourself, your customers, there’s a lot of thinking that goes into writing. But in this Vine and Snapchat and YouTube world, does anybody really care about writing anymore? Especially in the cannabis world? Yeah. I think so. I think it matters more than ever, really. It definitely doesn’t matter[...]

MC4MS Names New Executive Director

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FOR IMMEDIATE RELEASE Medical Cannabis for Multiple Sclerosis Phone: 805.744.2424 Email: info@mc4ms.org  MC4MS (Medical Cannabis for Multiple Sclerosis) Names New Executive Director Daron Cooper has joined MC4MS (Medical Cannabis for Multiple Sclerosis) as the new Executive Director. Cooper, will oversee all aspects of the organization which has entered its second year. Coming to MC4MS as a Registered Nurse for 10 years as well as being diagnosed with RRMS in 2014, she brings a perfectly targeted perspective to the grou[...]

Why Cannabis Companies Must Refocus Their Message on Problems Not Solutions

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I thought I’d put out an article on this as I see it quite a bit of these shenanigans in the cannabis industry. Step one – Refocus your message Matching your message to your ideal client is pretty much everything when it comes to cannabis marketing these days. Think about it – you’ve got about five seconds to get and keep someone’s attention and you can’t waste that precious time with a message that doesn’t connect. A message that connects is one that clearly talks about what your ideal customer wants more tha[...]

How Cannabis Entrepreneurs Can Add a Link to Instagram Stories

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Do you want to drive more Instagram traffic to your cannabis website? Wondering how to create swipeable Instagram Stories links?   Who Has Access to Adding Links in Instagram Stories? Like many marketing features on Instagram, clickable links in stories were rolled out first to verified accounts. In May 2017, however, Instagram began quietly expanding this feature to more marketers on the platform. Clickable stories links are now also available to business profiles (not personal profiles) that have over 10,000 f[...]

3 Reasons Cannabis Businesses Do Not Get an Adequate SEO Budget

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I have heard cannabis marketers say that Search Engine Optimization is “free” traffic. I want to help set the record straight by letting you know that SEO is not “free.” Budgets are still needed to write content and have a SEO consultant work on a website. There have been multiple times in my career that I needed to create a compelling argument for more budget for an SEO campaign. These types of recommendations are often challenged, yet thousands of dollars for PPC can be spent without blinking an eye. Some cannab[...]

5 Simple SEO Copywriting Tips For Small Businesses in the Cannabis Space

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Unfortunately for small cannabis business owners, many do not have the huge budget to promote their product or service like a large company or one of those start up public cannabis ventures. However, many of us, as small cannabis business owners are talented in the work we do and have built a great product or service but some of us have not received the website traffic we expected. The disconnect lies in the fact that we may struggle to communicate the value of our cannabis products or services in ways that compel people t[...]

Content Cannabis

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Content Marketing that Sells in the Cannabis Industry There are plenty of self-proclaimed content marketing experts around these days. The only thing these experts have ever seemed to market, however, is themselves. Will this content marketing thing work in the cannabis industry? I think, fundamentally, the way people understand content marketing and the way that it’s taught is completely screwed up. Thus, the way that it’s defined is screwed up. Because if you look at the way that it’s defined, it’s generally mark[...]

A Crash Course in Copyright (as it relates to marketing) for Cannabis Entrepreneurs… Part III of the Series (the final).

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Here is Part III of A Crash Course in Copyright (as it relates to marketing) for Cannabis Entrepreneurs. Again, my disclaimer: I’m not an attorney. This series of articles is simply what I’ve learned and experienced. How to Legally Gain Copyright From Someone Else Okay, how does someone legally gain copyright from someone else? If copyright is fixed in the creator, doesn’t that cause problems for people who hire people to create stuff? Number one, employees are deemed to be creating in the act of their employment for[...]