Category

Cannabis Marketing

How Rescheduling Could Have Changed Cannabis Marketing

Posted In: Cannabis Marketing
The DEA schedules substances, chemicals and drugs into 5 classified categories. BetweenSchedule 1 to 5 the level of potential for abuse gets more likely as the number goes down, soSchedule 1 is listed as the most dangerous for the public and Schedule 5 the least. A schedule 1drug has been identified by the government as a substance with no potential for medicinal useand a high potential for abuse. Aside from cannabis schedule I also includes ecstasy, peyote and heroin. This DEA scheduling makes cannabis highly illegal to car[...]

Branding for the Casual Cannabis Consumer

Posted In: Cannabis Marketing
The expansion into recreational status has gifted the cannabis industry with a new B2C marketing target: the casual and occasional consumer. This target market is overlooked because they aren’t perceived as worth catching, but these potential customers are curious about trying cannabis… they just don’t know where to begin. The draw to the occasional user is that they make up most of the population, what they lack in large quantity purchases they make up for in an enormously untapped customer base that extends to every[...]

5 Tools to Improve Website Performance in Cannabis Websites

Posted In: Cannabis Marketing
You have a website, now what? Well, “just ok” can get better and better can be the best. Here’s some help… Checkdog.com This is a website spellchecker. Literally and it’s very cool. Just run your site through it and let it do its thing. It scans through your site but then when you click on the links it brings up the page, allowing you to scroll down to the highlighted areas of the page. This impressed me! Makes things super easy. The worst thing is a website with typos and spelling errors, and definitely the last[...]

5 Digital Marketing Time-Saving Tools and Tips for Cannabis Entrepreneurs

Posted In: Cannabis Marketing
Number one alone is worth reading this article… Unroll.me This service connects to your email. It will analyze your email account, go through it all and analyze all the subscriptions you have. I thought I probably had 30 or 40 subscriptions, you know “bacon” (it’s the new term for spam). It’s all the stuff you’ve subscribed to but you don’t really want or you never get around to reading. Well, unroll.me found 246 of them. Pretty cool. It will then automatically unsubscribe you from the ones you don’t want[...]

Why Cannabis Businesses Must Increase Their Negative Reviews

Posted In: Cannabis Marketing
Does the cannabis space have more haters today than we used to? Well, we don’t necessarily have more haters today but if you look at the number of people who complain we definitely have more hate. There are more complaints than ever simply because it’s way easier to complain with all of the digital platforms available. As a result, people complain more often. With the speed of growth that the cannabis industry is experiencing, have expectations gotten unrealistic? Well, 80% of cannabis companies say that they deliver su[...]

What is Programmatic Advertising and Do Cannabis Entrepreneurs Need

Posted In: Cannabis Marketing
Programmatic Advertising is the king of 3 letter acronyms. First, CPM, that means cost per thousand views. I know, you would think million, but no… “mil” in latin is thousand. You are basically paying for display. Which means every time your ad is shown a thousand times you are paying a certain fee. Sounds like a good deal? Well, the problem is that it may not produce any results because you may be showing it to the entirely wrong audience. As an cannabis entrepreneur, you have a number of different ways you can place[...]

A Few LinkedIn Hacks for Cannabis Entrepreneurs

Posted In: Cannabis Marketing
Yes, there is an amazing cannabis related planet on LinkedIn. With that said, LinkedIn isn’t Google. Google has gotten so good at search you can literally type in anything, even if your keywords simply infer meaning. LinkedIn isn’t quite there yet. So if you are trying to search, use as many search phrases as possible with subtle differentiations. When it comes to conversations, I don’t really like to have them within LinkedIn. To be honest, it’s a very non-intimate conversation space. Export the person’s email an[...]

How Cannabis Businesses Can Stand Out on Instagram

Posted In: Cannabis Marketing
Social media can be challenging for entrepreneurs in the cannabis space. The newer platforms are even a bigger challenge, like Snap Chat or Instagram. Instagram has turned into a place where people are talking to new people, a place where a blogger or entrepreneur wants to go to meet new people. The thing about Instagram is that it’s limited because you just get that one link in your bio. With Facebook, you know that a post has potential exposure for days, Twitter a few hours, but Instagram is different. You have to post[...]

Quick Guide to Effective Outreach for Cannabis Entrepreneurs

Posted In: Cannabis Marketing
Any successful social media program will have an “outreach plan”. What’s that you ask? Well, read on… What we are really talking about is a form of online PR. What I mean by that is PR has always been around influencing the influencers. So, what we are trying to do is exactly the same thing but what I normally do is split it into two different groups. You have the “influencers”. Those people are the ones who are influential in the cannabis space. The other group is the “advocates”. Those are the people who a[...]

Popular Questions from Cannabis Entrepreneurs

Posted In: Cannabis Marketing
As one of the most active marketing firms in the cannabis space, many questions are often submitted through our website and social media. We see many any of the same questions come through quite frequently, so I thought it would be a good idea to answer some of the most common ones here in a blog post. Q: I set up Google Analytics goals, but there is a limitation of 20 goals. I want to set up about 40 or 50… can I do this? A: Yes, you can have more than 20 goals. You simply have to set up separate views of your analytics[...]