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How to Sell to the Cannabis Community via Instagram

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People don’t buy what you do, they buy why you do it. Instagram’s powerful storytelling components give you the ability to make customers loyal before a purchase has been made. If you can tell a powerful story in fewer than 87 characters (the caption limit), along with a photo that matches and elevates the storytelling component, you’ll win at Instagram in this fast growing cannabis industry.   How to Get Seen on Instagram It’s no secret that people are seeing the effects of the Instagram algorithm on their v[...]

How to Get Leads and Customers at Cannabis Events

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We all know the cannabis industry is flooded with events and on this week’s eve of the larges, MJBizCon, I thought this article would be timely. How to Grow Your Leads and Customers at Events Why Consider Events to Prospect? Cannabis events are a great way to meet people and develop long-term relationships,  events are also a great way to increase awareness of your business. Our secret missions are to find opportunities, which is why so many people go to things. It’s also about speeding up the KLT (know, like, and t[...]

Solving SEO Issues for the Cannabis Industry

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Search engine optimization is such an important part of cannabis marketing and important part of growing your cannabis business today that you better at least know enough to know how to buy it. SEO has really changed a lot in the last five years because of how Google has been able to innovate how they return results, meaning they’re returning results at a higher quality now, a higher relevance, less dependent upon the old spammy links that we used to see with their Panda, their Penguin updates. That really cleaned up thei[...]

Some Things I’ve Learned in Cannabis Marketing

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With cannabis marketing, I like having a very clear goal. It’s challenging. I think your goal should have some time frame and it should be kind of scary, not impossible but realistically impossible. The unknown of life is the most interesting part, for me. If you’re doing things that are super known there’s not really that much growth that’s going to happen in it. That growth generally comes when you’re scared or you’re trying something new. When you determine your goal, you must be like kind of, “Okay, what is[...]

9 Blogging Tools That Will Make Your Cannabis Marketing Job Easier

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Managing a cannabis blog is a tough task, especially if it’s a multi-author outlet. It involves a lot of editing, relationship building, and task management. You don’t need to be an expert in everything, but you do need to keep a lot of things in check – search engine optimization, content interlinking, article performance in search and social media, and overall content marketing impact on the brand awareness. The following tools will help you to do more, know more, and understand more to boost your blog performan[...]

How to Create Amazing Content for the Cannabis Industry

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I think we are all writers in this world, especially a social media content driven world, but more than that, I think that there’s a lot of fun that can come with cannabis content writing. You can certainly learn a lot about yourself, your customers, there’s a lot of thinking that goes into writing. But in this Vine and Snapchat and YouTube world, does anybody really care about writing anymore? Especially in the cannabis world? Yeah. I think so. I think it matters more than ever, really. It definitely doesn’t matter[...]

Why Cannabis Companies Must Refocus Their Message on Problems Not Solutions

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I thought I’d put out an article on this as I see it quite a bit of these shenanigans in the cannabis industry. Step one – Refocus your message Matching your message to your ideal client is pretty much everything when it comes to cannabis marketing these days. Think about it – you’ve got about five seconds to get and keep someone’s attention and you can’t waste that precious time with a message that doesn’t connect. A message that connects is one that clearly talks about what your ideal customer wants more tha[...]