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Going Big and Being Loyal: A Look at Cannabis and CBD Events

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The cannabis industry has always been interesting, but now, the CBD niche is shaping up to be even more intriguing. It wasn’t that long ago that MJ Biz was the only expo to attend. Now, there are so many you can literally find something almost every weekend. CBD expo’s seem to be popping up all over as well, which are leading into “alternative” expos becoming more CBD leaning. In the last few days, a few of my team members attended Champs, and this past weekend I attended Natural Products Expo West. Both were promoti[...]

2019 Marketing

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Too many cannabis businesses silo their marketing efforts. They have plans for SEO and/or email marketing or social media, but rarely connect them all. Your marketing should not be in silos. You need a holistic, integrated marketing plan that includes several components. The point of marketing is to: build brand awareness explain & inform attract customers form relationships improve customer engagement All these contribute to building trust between you and your customers which hopefully results in[...]

How to Conduct Competitor Research that’s Actually Useful in the Cannabis Industry

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When was the last time you thought about your competitors? When you enter the keywords ‘competitor research’ into Google — you’ll be bombarded with SWOT analysis templates, feature grid matrixes, and other genuinely unhelpful methods. Think about the SWOT analysis: how can you tell what the true weaknesses are that your competitors face? It’s extremely difficult and almost impossible to know the in’s and out’s of their strategy. Furthermore, traditional competitor research is challenging to turn into som[...]

Some Graphic Design Tips for Non-Designers in the Cannabis Industry

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Given the power of visual content (it’s more memorable and more engaging than text-based content), many cannabis marketers have turned to DIY graphic design software or contracted with graphic artists. With more traditionally text-focused people entering the world of visuals, it’s time for a brief refresher on the essential principles of design. It’s time for a reminder that the strategic use of typography, color, and white space can drastically improve the efficacy and aesthetics of visual content, even for canna[...]

How to Market CBD Products in the Sea of Uncertainty

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There is a lot going on with the CDPH, FDA and anyone else who can burst a bubble about CBD. These “regulations” (term used very lightly) must be necessarily met in order to function properly as well as legally. What are these regulations and how can a CBD vendor become compliant? What is FDA and how does it function? It is a body that regulates food and drug administration. It keeps a check on the nutrient values of food as well as the beneficial effects and the adverse effects of a particular food or drug o[...]

The Ultimate Guide to Marketing Your CBD Start Up Without a Big Budget

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Let’s face it, as much as we all wish it was so, starting out really isn’t as easy as becoming an overnight sensation, especially with such a new industry. That simply doesn’t happen. When it comes to getting your name out there, startup marketing is a huge deal. But what can you do when you just don’t have the budget for a big marketing campaign? Let’s go over a few things that can get your CBD marketing moving in the right direction, without having to spend much besides sweat equity. Build a Network With Onl[...]

How To Name A Cannabis Company

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Believe it or not, I get this question a lot. The cannabis industry is getting more and more crowded, therefore, naming your product is super critical. Will people buy your product based on its name? Probably not. But can a bad product name turn your prospects off? Yep. And can a good product name contribute to the branding and messaging you’re trying to get across? Absolutely. For the purposes of this article, when I refer to how to name a product I’m referring to either a product or service. So even if you aren[...]

What Makes Your Cannabis Company Different? Chances are You Might Stammer or Need to Collect Your Thoughts Before You Answer This…

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Which is EXACTLY why I wrote this article. That’s right, this topic is super important to me (and your business!) I cannot wait to give you my top tips to ensure that your cannabis brand is heard, seen and successful. FIND YOUR THING: Recently I passed a cafe that had the sign “Best Chai in the World” and I was like whoa, the BEST? Now I wanted it. The important thing to notice is that they did not claim to be the best “latte and chai and muffin and iced tea and pastries and ALL THE THINGS.” They are a perfec[...]

Keywords for Cannabis Companies, Part III

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Well, I have to end this series with this article. That’s hard to do. Unfortunately, I’m going to skip things like finding searcher intent from keyword searches, adding three dimensional keyword data, and more. Maybe I’ll have to do a bonus round to these three to at least cover applying keywords to your website and how to measure all this at the end of the day, but for now, I think the next important item to cover is using keyword management tools. This is certainly not a comprehensive overview, as there are many ad[...]

SEO… Keyword Strategies for Cannabis Companies (part 2)

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Well, I'm a week late on Part 2, but here it is. I'm excited to continue on this keyword journey with you... Creating a keyword spreadsheet So, we started our initial view, of all the keywords that could be used to find our cannabis website. But what we want to do, is start downloading all those keywords into some form of manageable document. I find a spreadsheet (I love Airtable) to be the most obvious, and easiest for managing these keywords, because the amount keywords you have is going to be directly relational t[...]