2019 Marketing

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Too many cannabis businesses silo their marketing efforts. They have plans for SEO and/or email marketing or social media, but rarely connect them all. Your marketing should not be in silos. You need a holistic, integrated marketing plan that in[...]

How To Name A Cannabis Company

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Believe it or not, I get this question a lot. The cannabis industry is getting more and more crowded, therefore, naming your product is super critical. Will people buy your product based on its name? Probably not. But can a bad product name[...]